BUSINESS AND COMPETITIVE INTELLIGENCE
BACHELOR OF ARTS

We graduate in-demand research analysts skilled in data extraction, data analysis, and data interpretation, who are also adept at presenting findings to decision makers in business and industry. With a curriculum rooted in the functional areas of business and data analytics, graduates of this program are capable of discovering future growth opportunities for organizations, identifying competitive advantages, and predicting industry trends and market demands. As the worldwide demand for skilled analysts continues to grow — the U.S. Bureau of Labor Statistics estimates that jobs for market research analysts will grow by 19 percent by 2024 — you’ll stand out with a degree from our internationally recognized intelligence program.

CURRICULUM REQUIREMENTS

All students must complete all REACH and program requirements and earn a minimum of 121 credits to qualify for Commencement exercises. All intelligence courses (RIAP) must be taken for a grade and passed with a C or better.

INTELLIGENCE METHODS AND ANALYSIS

Students work on a term-long project that incorporates data gathering, collection planning, organizational and link analysis, and structured analytic techniques.

YELLOW RIBBON PROGRAM

Mercyhurst University is a participant of the Yellow Ribbon Program, a provision of the Post-9/11 GI Bill that allows veterans to attend graduate programs which cost more than the state tuition cap.


Contact Us

Shelly Freyn, Ph.D., DBA
Program Director, Business and Competitive Intelligence
Office: CAE 307
Phone: 814-824-2465
Email: sfreyn@mercyhurst.edu