GRAPHIC DESIGN
BACHELOR OF ARTS

I was thinking of a minor to go with my Graphic Design major. Good idea?

It can be. Your advisor will discuss individually the strengths and weaknesses of different minors. To be up to this discussion, look up the minor in your catalog. Look at ALL the courses required. It is not necessary to MINOR. Often it is recommend to those unsure to take a smattering of other courses in marketing, public relations, technical writing, television production, philosophy, world cultures, etc. There are so many areas to explore and all will teach you critical reasoning, the language of a field, and how to work with others and clients.

I have already had this course in high school. Do I have to take it in college?

Yes, you do. High school provides a broad general understanding of a topic. In college, you are developing a critical mindset that will take the information from each course and build on that information. In your major, this connection is especially important.  Students come from diverse background with varied experience in the making of Art. Some of you will understand basic terminology. Other will not. What the foundation year does is establish a common base line for performance in the Art Department at Mercyhurst University. At Mercyhurst there will be requirements and expectations that are based on you carrying knowledge from 2-D design into Graphic Design, from Graphic Design into Photography, from Art History into Painting, etc. These connections and concepts are what you are learning to adapt and embrace. When you graduate and work in the field of art these skills are what employers expect you to know and understand. When you cut corners, revert to old habits, make assumptions that you already know how to do something, you set yourself up for difficulties within the discipline of Art and Design. That is not to say forget what you have learned before. It is to say, “Be flexible.” The more you are open to new ideas, as well as the traditions of the field, the better you will be as an artist. Art is in a state of constant growth and experimentation.

Will I graduate in four years?

If you follow the requirements in the catalog and student handbook, pass all your courses, and have a GPA above 2.5, it is absolutely possible to graduate in four years.

What other opportunities for experience are there on campus for artists/designers?

There are many projects, clubs, and work-study positions that would employ your artistic skills.

For publication experience, there is The Merciad, Lumen, and the Yearbook. At the end of sophomore year you are prepared to apply to work on the staff of any of those publications.

For work-study experiences that use design, there is Sport Information, the PAC, the Marketing and Public Relations Office, and the Graphics Lab. See, Mrs. Hopper with questions about these.

For clubs, there is AdPro, the Student Advertising Club; the Art Club; and Student Activities Committee. AdPro leans more toward applied design/advertising. The Art Club sets it own agenda every year. The SAC usually has a group in charge of PR. Whatever your interest there is usually opportunity to join a club and help with the design.

Trips also provide outside experiences. Usually twice a year we travel to major art shows in the area. Take advantage of these really inexpensive ventures and sign-up when they are announced.

What if I am ever unsure about a course, major or minor?

That is what advisement is all about. You have two advisors available to you, an general academic advisor and your “major” academic advisor. Your advisors want to help you answer academic questions, explore the opportunities, and help you make the connections you need. They are interested in you making choices that are right for you. You will meet with them in the fall, and every term from then on, to discuss how you are progressing toward your goals.

Where did my schedule come from? Is it right for me?

Your advisor reviewed your file that includes your SAT/ACT scores, High School transcripts, Sports considerations, and any other notes specific to you. That information along with the college’s requirements molded the choices that were made. As a first term freshman you are required to take: Drawing, 2-D Design, College Writing I, and at least one other course. Some advisors schedule 5 courses. Our philosophy is that your college education starts out better the highest GPA you can achieve. “College is a marathon not a sprint.” You need to build a solid foundation with your early classes. Make friends and get involved. Thusly you have been set up for success with a 4-class load.

Recommendations:

Here’s a formula to get you started. For every hour in class, plan on 2 hours outside of class for homework. Example: a 2.5 hour art class = 5 hours of homework. Try planning your week on a chart in half hour increments.  Remember that most of your new friends will be around in the evening making it harder to do reading and “quiet” homework. Time between classes is great for getting small tasks done and late afternoon is great for homework.

ART 128 BASIC COMPUTER DESIGN (3 credits)
This entry-level course introduces the student to the basics of Graphic Design. Through various exercises, students will experience three of the basic publishing tools used by designers - Adobe InDesign, Illustrator, and Photoshop.

ART 220 INTRODUCTION TO GRAPHIC DESIGN (3 credits) 
This entry-level course introduces students to basic design theories and skills. Students create a variety of exercises and a sample file of professional works to better understand design. Theoretical exercises, typography projects and readings introduce students to lifelong design issues and tasks. Adobe InDesign, Illustrator, and Photoshop are utilized in this course. Prerequisites: ART 100, ART 125. 

ART 221 DIGITAL IMAGERY (3 credits)
Photoshop image creation and manipulation is explored. Emphasis, in this term, is proper file creation, learning and utilizing specialized tools, applying proper design theories to computer generated art, and tutorials for special effects. Projects focus on various kinds of photo collage and retouching as it relates to a variety of clients. Prerequisite: ART 220. 

ART 231 DIGITAL VIDEO EDITING (3 credits)
This course is an introduction to digital video editing. Students will be working in the style of non-linear video editing. The tool of choice will be Final Cut Pro X / MAC OS platform. Projects will follow a workflow of idea generation, scripting, storyboarding, media collection, media organization, storyline building, addition of text / titles, stills, audio and finally export / publishing. Final projects will be uploaded and published via website and YouTube (DVD publish optional). Furthermore students will create projects that utilize basic camera shots and angles. Video shooting will incorporate foundational cinematography techniques. Mini projects will demonstrate movie-making techniques of Alfred Hitchcock, Pudovkin and other classic movie makers. As a camera operator students will properly setup an interview, frame a shot and conduct an interview. Project concepts will include, but not be limited to documentary, Ken Burns, Time-lapse, Lyric video, different video with song, Procedural, Mercyhurst PSA and Commercials.

ART 225 COMPUTER ILLUSTRATION TECHNIQUES (3 credits)
This class expands student’s command of Adobe Illustrator by exploring a combination of vector skills, traditional media and techniques used to create spot and editorial illustration. Assignments may include: children’s book illustration, card and gift design, editorial illustration, portraiture and icon systems. Prerequisite: ART 220. 

ART 230 GRAPHIC DESIGN HISTORY (3 credits)
Beginning with the Industrial Revolution, this course will chart the development of what we contemporarily refer to as Graphic Design and Advertising. Students will survey the designers, works, technologies, and philosophies of the major design movements and create work exploring these areas. Emphasis will be placed on the connection of design to art and popular culture, as well as the cyclical nature of design. Students create various pieces reflecting the work of the movements being studied. Prerequisite: ART 220.

ART 320 TYPE & PUBLICATION DESIGN (3 credits)
Multi-page layout is the emphasis in this class. Students learn how to handle text, integrate images into layout, and develop a keener sense of typography. Projects may include: magazine layout, cook book layout, CD design, brochure design and book jacket design. Students will learn how to use Adobe InDesign and the digital publishing suite. Prerequisite: ART 221.

ART 321 INTRODUCTION TO WEBSITE DESIGN (3 credits)
This class introduces students to design for the World Wide Web. Students add Dreamweaver to their software arsenal. An emphasis on a design ideology using HTML and CSS to solve visual problems is used in order to create sites based on industry standard practices. Current issues specific to the World Wide Web are introduced. Sites are mapped. A selection of pages are created and uploaded to remote servers. Prerequisite: ART 221. 

ART 322 CORPORATE IDENTITY AND BRANDING (3 credits)
The most intensive of all the design courses, students in this course create and design for two companies - an imaginary company of their own choosing and a local small business through the Small Business Development Center. Logotypes are designed. Brand sensing is applied. Advertising is focused. Packaging and Graphic Design Standards are developed. Prerequisite: ART 320.

ART 323 PORTFOLIO DEVELOPMENT (3 credits)
The culmination of a student’s graphic design efforts, this course seeks to refine a student’s style and to display it in the most advantageous form. Students create a traditional and online portfolio. Students are required to commit to a geographical area and discipline focus. With this decision made, research is performed, cover letters generated, resumes refined, and the job hunt begins. Prerequisites: 6 approved graphic design courses. 

ART 325 INTERMEDIATE WEBSITE DESIGN (3 credits)
This course builds upon the HTML5 / CSS3 skills from previous courses. Students add to their base of skills to take the presentation of the web page to the world of responsive frameworks. Using industry accepted responsive frameworks web pages will properly display on mobile, tablet and desktop devices.  CSS skills are also honed to give better color, type, layout and interactivity to the produced websites. Prerequisite: ART 321.

ART 326 ADVANCED WEBSITE DESIGN (3 credits)
This course will take students to advanced levels of experience with current CMS (content management systems). The CMS experience will take the designer from start to final delivery of a professional grade CMS solution. These steps include: server side software installation, configuration, user control, theme and plug-in application, page and post creation and finally theme development. The final CMS skill will be the application and testing of an e-commerce module with a working payment gateway. Prerequisite: ART325.

Additional Required Art Courses:

• ART 100 Drawing I (foundation year)

• ART 125 2-Dimensional Design (foundation year)
• ART 126 3-Dimensional Design (foundation year)
• ART 106 Photography I
• ART 122 or 123 Art History
• Two Approved Studio Offerings

When to buy?

If you have a working computer already, use that until you are sure of your major! You will have the use of the Graphic Lab and programs for your homework.  Often students wait until Sophomore review to invest in their MAC and Adobe software. Then you can buy the kind of computer and programs you need.

What kind of Computer do I need—MAC or PC?

The IT people on campus will recommend to general students a DELL. You are NOT a general student. Graphic Design Students work primarily on APPLE MACINTOSH. You can visit their site at apple.com. There is a student link that will review the platform options with you. I recommend high-end laptops for their flexibility and longevity. You need a minimum of 1 gig front side cache to run Adobe Creative Suite the rest is up to you.

What if I HAVE to have a PC?

You can work the design applications on PC. You will have some issues that will be yours to solve:

FONTS: You will have “trouble” with Fonts. They are not cross platform.

COMMANDS: keyboard commands will be different. You will be instructed on the MAC. You will need to be able to translate the keyboard command to PC. Hint: Control=Command and Option= Alt. This will take care of some of the issues.

VIRUSES: you will be downloading items like crazy! You will need to keep up religiously on you virus software. MAC does NOT have nearly as much trouble in this area.

TROUBLESHOOTING: Mrs. Hopper is a MAC person; Mr. Stadtmueller, a PC person. We can help you trouble shoot a problem with an application, file or platform. Take notes!

JOB FIELD: MACs are entrenched in Graphic Design and K-12 Education. If you don’t learn the MAC now, when? You will eventually need to be familiar. Consider it part of your training.

Where do I get Software?

As a student the best place to buy applications is Campustech.com. All titles are significantly reduced­—including Microsoft Office and Adobe Graphics Programs. The applications can be purchased for MAC or PC. Software titles upgrade almost yearly. There is also a new program from adobe called the Creative Cloud that allows you to lease the programs from Adobe for $19.99 a month with a year commitment. This allows you to receive all upgrades as they come out.

Thoughts on peripherals

DIGITAL CAMERAS: Students are required to have a DSLR camera that has manual controls, aperture and shutter speed, as well as manual focus.

SCANNERS: we have one in the classroom. You have access to it.

Mercyhurst Graphic Design grads go on to do great things with their degrees. Just a few examples include:

Cole Prots '19, LÓreal, Management Development Program (NYC)

Gina Christofferson '07 – Limited Corporate, Assistant Art Director (OH)

Rose Heid '14 – Graduate studies at CMU entertainment Technology Center, Universal Creative in the Advanced Technologies and Interactives group.

Ashley Casey '06 – Spotify, Web Designer (OH)

Colin Kimball '14 – Erie Insurance Group, UX/UI Designer (PA)

Kelsey Elliot '14 – Moon Tide Media, Graphic Designer (LA)

Sarah Sampsel '03 – Work & Company, Design Director (NYC)

Caitlin Ewing '14 – Belo + Co, Senior Art Director (TX)

Kellie Cope '08 (PB) – NASCAR, Manager of Design (NC)

Haris Merzihic '11, Luke Pieczynski '03, & Rachel Clark '15 – Dick's Sporting Goods Corporate (PA)

Frank Pessia – Wegman's Corporate, Design Coordinator (NY)

Tiffany Cook '10 – Aspen Snowmass, Social Media and Events Marketing (CO)

Matthew Zehner '06 – Zehner Group, CEO (LA)

Mike Temple '09– Amazon, Program Manager (SC)

AdPro is the student chapter of AIGA (the professional association for design). Members include majors from several creative and professional fields, including graphic design, communication, marketing, and advertising. AdPro also acts as a social organization to promote a better understanding of advertising, encourage professionalism and promote fellowship and free exchange of ideas between members.

2015 District Two American Advertising Federation (AAF) Ad Club Awards (Addys) Winners:
Student Awards
Gold: Angela Zanaglio - Forgotten Fog
Silver: Anna Cooney - Western PA Undergrad Psychology Conference Collateral

Professional Awards

Graphic Design Program Director and Lecturer Peter Stadtmueller took home two Addy's for his work with Mariachi El Bronx.

• Gold for the website Mariachi El Bronx
• Special Judges Award for Digital Advertising: Website, Mariachi El Bronx.

Honorable Mention Recipients

Rachel Clark- Mercyhurst Art Department Brochures
Jordan Cargill - Lindt Chocolate Box-Glasgow Style
Rachel Maykut - Galactic Playbill
Carley Moynihan - Galactic Poster
Travis Beck - Personal Portfolio Website
Anna Cooney & Leena Clint - Lumen Literary & Fine Arts Magazine

On-Campus Clubs

Many on-campus clubs and organizations welcome the talents of Graphic Design majors. For publication experience, consider getting involved in The Merciad, the official student newspaper of Mercyhurst University or The Lumen, Mercyhurst’s award-winning literary magazine. There is also AIGA/AdPro, the Student Advertising Club; the Art Club; and the PR group within the Student Activities Committee.

Every year the Mercyhurst Art Department hosts a student juried art show.  

Visit the Cummings Art Gallery on Facebook or view an article published at GoErie.com that reviews the 2015 Student Juried Art Show.