The marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Business Core Curriculum

The defining element of a Mercyhurst business degree is a series of core courses that all business majors take, which provide a curriculum designed to foster well-rounded business leaders through hands-on learning in a variety of disciplines. Business students will build a foundation in six different areas of study, which prepares our graduates to be adaptable, collaborative leaders that are ready for today’s market. Many Accounting majors double major with Finance or Economics. Adding a minor in another area can only also add marketability for any chosen industry! 

Contact Us

Sadia Khan, Ph.D.
Program Director, Marketing
Office: Preston 323
Phone: 814-824-2734