BACHELOR OF ARTS
Connect with consumers through creativity and marketplace insight.
Today’s world is inundated with content, and marketers with the ability to cut through the noise and connect with consumers are the most successful. All businesses need marketing professionals who can think creatively, analyze consumer trends, and make a brand stand out. With the increase of online and social media marketing, this generation of digital natives will be more in demand than ever, when equipped with the right skills.
Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, content creation, public relations, market analysis, advertising and promotion, product development, and industrial marketing. Marketing is one of the fastest growing fields and most dynamic careers today. Not only do our students learn how to market companies’ products and series, they learn to market their own skills and knowledge in the workplace. Intimate class sizes and a variety of hands-on projects facilitate close faculty mentorship and opportunities for our students to explore their areas of interest more fully, preparing them for a thriving career.
The minor in business administration is open to non-business majors only. This minor includes eight courses (24 credits) designed to prepare students with general knowledge of the world of business, along with the communication skills and decision-making tools needed to succeed in business.
No minor course may be taken on a pass-fail basis, and students must earn a minimum GPA of 2.75 in the required business courses to meet minor program requirements.
- ACCT 101: Principles of Accounting I/Financial
- ACCT 102: Principles of Accounting II/Managerial
- BADM 310: Business Law I
- ECON 105: Macroeconomics
- ECON 106: Microeconomics
- FIN 280: Financial Management
- MGMT 120: Principles of Management
- MKTG 162: Principles of Integrated Marketing
- MKTG 162: Principles of Marketing (3 credits)
- MKTG 301: Consumer Behavior (3 credits)
- MKTG 357: Marketing Research (3 credits)
- MKTG 406: Marketing Management (3 credits)
Additional Requirements (Choose 2)
- MKTG 200: International Marketing Management (3 credits)
- MKTG 260: Social Media Marketing (3 credits)
- MKTG 317: Sales Management (3 credits)
- MKTG 347: Advertising & Branding Strategies (3 credits)
- MKTG 360: Digital Marketing (3 credits)
Mercyhurst's Marketing major prepares graduates for the ever-changing landscape of marketing, providing hands-on experience with traditional marketing techniques such as product promotion, print and television media, and pricing strategies, as well as cutting-edge digital tools.
By utilizing platforms such as Stukent to gain real-world experience through e-textbooks and internship simulations, our students have the freedom to push the limits and test their skills in settings that mimic a real business environment. This new program is used in over 5,700 institutions including Michigan State University, UC Berkley, Northwestern University, and NYU.
The Marketing Research course requires students to craft surveys, conduct interviews, and analyze the findings in their original data. At the conclusion of the course, students present their findings and recommendations to the public. Students can also join Business Club to participate in hands-on business experiences through speakers, events, and excursions related to the diverse field of business.
Business Core CurriculumThe defining element of a Mercyhurst business degree is a series of core courses that all business majors take, which provide a curriculum designed to foster well-rounded business leaders through hands-on learning in a variety of disciplines. Business students will build a foundation in six different areas of study, which prepares our graduates to be adaptable, collaborative leaders that are ready for today’s market. Many Marketing majors double major with Graphic Design or Fashion Merchandising. Adding a minor in another area can only also add marketability for any chosen industry!
All Marketing majors are required to complete at least one internship to fulfill their graduation requirements. Check out some of the organizations our students have previously worked with:
- Logistics Plus
- Rochester Red Wings
- Erie Sports Commission
- Mercyhurst Athletics
- Erie Sports Now Fitness
- Joe Lombardo Barber Studio
- Parkhurst Dining
- Hometown Social
- Lake Erie Tool and Mold
- Force Sports
- Haley Marketing Group
- Reed, Wertz & Roadman Insurance
- Greenwich Racquet Club
- Easy Event Planning
- Opportunities Unlimited
- Yellow Bike Coffee
- All-Pro Advisors