Marketing Major | Mercyhurst University

MARKETING
BACHELOR OF ARTS

The marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Resources

Contact Us

Adrienne Foos, Ph.D.
Program Director, Marketing
Office: Preston 319
Phone: 814-824-3082
Email: afoos@mercyhurst.edu

Meet the Faculty

Business

Heidi Hosey, Ph.D.
Interim Dean, Walker College of Business, Professor

hhosey@mercyhurst.edu

Randall Rinke
Associate Dean, Walker College of Business

rrinke@mercyhurst.edu

Juan Argaez, Ph.D.
Program Director, Business Economics, Associate Professor

jargaez@mercyhurst.edu

Adrienne Foos, Ph.D.
Program Director, Marketing, Assistant Professor

afoos@mercyhurst.edu

Gary Sullivan, MBA, CPCU, AIC, AIM, AIS
Program Director, F.W. Hirt Erie Insurance Risk Management, Assistant Professor

gsullivan@mercyhurst.edu

John Parente, D.Ed.
Assistant Professor

jparente@mercyhurst.edu

Kimberly Zacherl, MBA, SPHR, SHRM-SCP
Program Director, Human Resources Management, Assistant Professor

kzacherl@mercyhurst.edu

Kristofer Gossett, DBA
Chair, Department of Business, Associate Professor

kgossett@mercyhurst.edu

Mahtab Athari, Ph.D.
Assistant Professor

mathari@mercyhurst.edu

Mark Simpson, MBA, CPA, CFP
Program Director, Finance, Assistant Professor

msimpson@mercyhurst.edu

Penny Hanes, MBA, CPA
Program Director, Accounting, Associate Professor

phanes@mercyhurst.edu

Selin Yalcindag, Ph.D.
Program Director, International Business, Assistant Professor

syalcindag@mercyhurst.edu

William Jeffress, MBA
Program Director, Sport Business Management, Instructor

wjeffress@mercyhurst.edu