MARKETING
BACHELOR OF ARTS

The marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Minors

Business Administration

The minor in business administration is open to non-business majors only. This minor includes eight courses (24 credits) designed to prepare students with general knowledge of the world of business, along with the communication skills and decision-making tools needed to succeed in business.

No minor course may be taken on a pass-fail basis, and students must earn a minimum GPA of 2.75 in the required business courses to meet minor program requirements.

Minor Requirements

ACCT 101: Principles of Accounting I/Financial
ACCT 102: Principles of Accounting II/Managerial
BADM 310: Business Law I
ECON 105: Macroeconomics
ECON 106: Microeconomics
FIN 280: Financial Management
MGMT 120: Principles of Management
MKTG 162: Principles of Integrated Marketing

Marketing

MKTG 162: Principles of Marketing (3 credits)
MKTG 301: Consumer Behavior (3 credits)
MKTG 357: Marketing Research (3 credits)
MKTG 406: Marketing Management (3 credits)

Additional Requirements (Choose 2)

MKTG 200: International Marketing Management (3 credits)
MKTG 260: Social Media Marketing (3 credits)
MKTG 317: Sales Management (3 credits)
MKTG 347: Advertising & Branding Strategies (3 credits)
MKTG 360: Digital Marketing (3 credits)

Business Core Curriculum

The defining element of a Mercyhurst business degree is a series of core courses that all business majors take, which provide a curriculum designed to foster well-rounded business leaders through hands-on learning in a variety of disciplines. Business students will build a foundation in six different areas of study, which prepares our graduates to be adaptable, collaborative leaders that are ready for today’s market. Many Accounting majors double major with Finance or Economics. Adding a minor in another area can only also add marketability for any chosen industry!