The business of sport is one of the largest industries in the United States. Today's sport business managers need to have skills in the areas of planning, budgeting, managing, marketing, and leading organizations whose focus is on the sport industry. The world of athletics resembles the world of an organization. To prepare students for this, our program puts special emphasis on collaboration and cooperation — students are a “team” and must be prepared to work together to achieve common goals for the success of the organization.

The curriculum of the sport business management major will prepare you for leadership roles in professional and amateur sports, school and college sports programs, the sporting goods industry, the sports news media, resorts, military and social agency sports programs, health and fitness clubs, and sport marketing and consulting firms. Alumni are currently working with major sports organizations including the New Orleans Saints, Anaheim Ducks, and Cleveland Guardians. 

Business Core Curriculum

The defining element of a Mercyhurst business degree is a series of core courses that all business majors take, which provide a curriculum designed to foster well-rounded business leaders through hands-on learning in a variety of disciplines. Business students will build a foundation in six different areas of study, which prepares our graduates to be adaptable, collaborative leaders that are ready for today’s market. Adding a double major or a minor in another area can only also add marketability for any chosen industry!


Course Catalog

Contact Us

John Parente, D.Ed.
Program Director, Sport Business Management
Office: Preston 325
Phone: 814-824-2737