Marketing Bachelor of Arts

The business marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Meet the Faculty

Adrienne Foos
Amy Doolan, DBA, MBA.
Associate Professor & Associate Dean, Walker School of Business
John Parente, D.Ed.
Assistant Professor of Sports Business
Juan Argaez, Ph.D.
Assistant Professor
Kimberly Zacherl, MBA, SPHR, SHRM-SCP
Assistant Professor of Business; Program Director, Human Resource Management
Kristofer Gossett, DBA
Assistant Professor
Lee Anna Belovarac, MBA
Assistant Professor
Mary Breckenridge, D.Ed.
Dean, Walker College of Business & Management; Director of Organizational Leadership, Associate Professor
Meredith Bollheimer, J.D.
Assistant Professor
Penny Hanes, MBA, CPA
Associate Professor
Robert Cullen, MBA, CFP
Assistant Professor
Selin Yalcindag, Ph.D.
Assistant Professor
William Jeffress, MBA
Instructor of Sport Business

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