Mercyhurst University

Marketing Bachelor of Arts

The business marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Meet the Faculty

Faculty Image for 
Juan Argaez
Juan Argaez, Ph.D.
Assistant Professor
Adrienne Foos
Adrienne Foos, Ph.D.
Assistant Professor
Gary Sullivan
Gary Sullivan
Assistant Professor of Insurance Risk Management
John Parente, D.Ed.
Assistant Professor of Sports Business
Faculty Image for 
Kimberly Zacherl
Kimberly Zacherl, MBA, SPHR, SHRM-SCP
Assistant Professor of Business; Program Director, Human Resource Management
Faculty Image for 
Kristofer Gossett
Kristofer Gossett, DBA
Assistant Professor
Faculty Image for 
Lee Anna Belovarac
Lee Anna Belovarac, MBA
Assistant Professor
Penny Hanes
Penny Hanes, MBA, CPA
Associate Professor
Faculty Image for 
Selin Yalcindag
Selin Yalcindag, Ph.D.
Assistant Professor
William Jeffress, MBA
Instructor of Sport Business
Mahtab Athari, Ph.D.
Assistant Professor of Finance
Murray Pyle, Ph.D.
Assistant Professor of Quantitative Management
Mark Simpson
Mark Simpson, M.B.A. CPA CFP
Part-time Faculty (Accounting)