Mercyhurst University

Marketing Bachelor of Arts

The business marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.

Meet the Faculty

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Adrienne Foos
Adrienne Foos
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Amy Doolan
Amy Doolan, DBA, MBA.
Associate Professor & Associate Dean, Walker School of Business
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John Parente
John Parente, D.Ed.
Assistant Professor of Sports Business
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Juan Argaez
Juan Argaez, Ph.D.
Assistant Professor
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Kimberly Zacherl
Kimberly Zacherl, MBA, SPHR, SHRM-SCP
Assistant Professor of Business; Program Director, Human Resource Management
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Kristofer Gossett
Kristofer Gossett, DBA
Assistant Professor
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Lee Anna Belovarac
Lee Anna Belovarac, MBA
Assistant Professor
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Mary Breckenridge, D.Ed.
Mary Breckenridge, D.Ed.
Dean, Walker College of Business & Management; Director of Organizational Leadership, Associate Professor
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Meredith Bollheimer
Meredith Bollheimer, J.D.
Assistant Professor
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Penny Hanes
Penny Hanes, MBA, CPA
Associate Professor
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Robert Cullen
Robert Cullen, MBA, CFP
Assistant Professor
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Selin Yalcindag
Selin Yalcindag, Ph.D.
Assistant Professor
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William Jeffress
William Jeffress, MBA
Instructor of Sport Business

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