Fashion Merchandising Bachelor of Science


The business of fashion is complex, fast-paced and profitable. Don’t mistake this for a garment construction program — our comprehensive, business-oriented curriculum provides students with an in-depth look into the fashion industry. This includes courses in fashion history, product line development, buying and planning, distribution, visual merchandising, textiles, styling, and brand marketing. It’s our mission to prepare students for professional fashion careers or graduate education by providing teaching excellence that advances creativity, global awareness and current business practices.


Our majors can spend their first three years in Erie and their final year in New York City to graduate with two degrees — a bachelor’s degree from Mercyhurst and an associate degree from the Fashion Institute of Technology.


Fashion majors love to travel. Our students enjoy annual trips to fashion capitals of the world, visiting cities like New York City, Paris, London and Milan.


Students can now choose to study in Paris, France, during their senior year? Students in this 3+1 program earn two bachelor’s degrees — a B.S. in fashion merchandising (Mercyhurst) and a bachelor’s in fashion and luxury retail management (American Business School of Paris).


We asked our students to tell us in five words or less why they love studying fashion merchandising.
Creative, Unique, Beautiful, Dynamic
Michaela Persichini '19
Personal & career growth opportunities
Maggie McGouldrick '17
Passionate teachers & hands-on projects
Rachel Lynch '19
A great outlet for creativity
Alexis Stuck '19


FASH 120 Personal Styling Analysis
Selecting flattering apparel and accessories is a science. Students learn how to select pieces in relation to body and face shapes and then apply that knowledge when consulting actual clients.

FASH 430 Visual Merchandising
Students learn the importance of visual merchandising in tying together a company’s brand, product and spatial environment, while also considering the consumer.

FASH 450 Product Line Development
Students play the role of merchandiser to conceptualize a product line using Photoshop and Illustrator. This includes conducting in-depth research into populations and markets.



Hannah came to Mercyhurst because she appreciated the opportunity we provide for students to SERVE. Through her experience serving others, she knows exactly what she wants to do after college as a career.

Lib Dub video

Fashion Merchandising students welcome future Lakers to their "house" in this fun lib dub video.

House of Hurst Blog

This little blog of ours is a condensed diary of outfits, work, inspiration, and travel here at Mercyhurst University

Meet the Faculty

Amy Weaver-Kaulis, M.S.
Department Chair, Assistant Professor
Ashlee Rzyczycki, M.A.
Instructor of Fashion Merchandising
Erin Magorien, M.S.
Instructor of Fashion Merchandising
Jennifer Craven, M.S.
Instructor of Fashion Merchandising

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