Business & Competitive Intelligence Bachelor of Arts
We graduate in-demand research analysts skilled in data extraction, data analysis, and data interpretation, who are also adept at presenting findings to decision makers in business and industry. With a curriculum rooted in the functional areas of business and data analytics, graduates of this program are capable of discovering future growth opportunities for organizations, identifying competitive advantages, and predicting industry trends and market demands. As the worldwide demand for skilled analysts continues to grow — the U.S. Bureau of Labor Statistics estimates that jobs for market research analysts will grow by 19 percent by 2024 — you’ll stand out with a degree from our internationally recognized intelligence program.
Eligible undergraduate students enrolled in the Intelligence program can earn a four-year bachelor’s degree and a two-year master’s degree in just five years. Click to learn more.
Our graduates find jobs in business analysts, competitive intelligence analysts, data analysts, market research analysts, strategy and insights executives, marketing executives, financial analysts, corporate strategy analysts, market and business developers, market intelligence analysts, and social media intelligence analysts to name a few.
Alumni of the intelligence studies program at Mercyhurst University enjoy strong job placement after graduation, with rates of placement significantly above national placement averages. Our more than 1000 alumni of the intelligence programs at Mercyhurst work in a wide range of fields and for a wide range of organizations.
Graduates of the program have accepted employment with a diverse set of businesses, healthcare firms, insurance providers, financial institutions, and global corporations. A small sample includes: Booz Allen Hamilton, Northrop Grumman, JP Morgan Chase, Johnson & Johnson, Nike, Disney, Wells Fargo, Procter & Gamble, Pricewaterhouse Coopers, GE Healthcare, Wells Fargo, Target, Monsanto, and the Cleveland Clinic –in addition to many others.
All students must complete all REACH and program requirements and earn a minimum of 121 credits to qualify for Commencement exercises. All intelligence courses (RIAP) must be taken for a grade and passed with a C or better.
Students work on a term-long project that incorporates data gathering, collection planning, organizational and link analysis, and structured analytic techniques.
Mercyhurst University is a participant of the Yellow Ribbon Program, a provision of the Post-9/11 GI Bill that allows veterans to attend graduate programs which cost more than the state tuition cap.
Arthur H. Mills II is assistant professor of intelligence studies at Mercyhurst University. He served as a US Department of State Foreign Service Officer for 22 years, with overseas postings in Latin America, Africa, Europe, and South Asia, as well as assignments in the State Department’s Bureau of Intelligence and Research, where he specialized in terrorism analysis. Professor Mills joined the Mercyhurst Intelligence Studies program in 2005.
B.A., Gannon University
M.A., Vanderbilt University
HIST 103: The 20th Century World
RIAP 250: Professional Communications
RIAP 274: History of Intelligence
RIAP 275: Writing for Intelligence
INTL 570: Comparative History of Intelligence
Dr. Barry A. Zulauf, a member of the Senior National Intelligence Service, was selected by Director of National Intelligence Clapper in 2012 for a three-year Rotational Assignment as the first ODNI Chair on the faculty of the National Intelligence University. He is the Director, Leadership and Management in the Intelligence Community Certificate Program and was elected Vice Chairman of the Faculty Senate for 2013-14. He directs cutting edge graduate student research in the fields of counterdrug intelligence, open source analysis, intelligence integration, adaptation to emerging technologies, and intelligence targeting.
As an Adjunct Professor of Intelligence, Dr. Zulauf has taught in the classroom and online for Mercyhurst since 2005.
Zulauf’s previous service includes creating and being the first head of DEA’s Intelligence Community Component in 2006. In this capacity, he served as Deputy Chief and Acting Chief of the 16th Member of the IC. Served in a number of positions of increasing responsibility in Naval Intelligence. Retired in 2013 after a 22 career as a reserve Naval Intelligence Officer, including a combat tour in Afghanistan.
Teaching at Mercyhurst
Dr. Benjamin Baughman is a former Raleigh Police (RPD) Sergeant and currently an Assistant Professor in Intelligence Studies at Mercyhurst University. After 15 years (1998-2013) with the RPD, Ben Baughman moved back to the United Kingdom (UK) to complete his PhD in Investigative Psychology. Throughout his career in law enforcement he served in the following capacities; Patrol Officer, Training Officer, Hostage Negotiator and Coordinator, State Certified Instructor, Crime Analyst, Detective and Sergeant.
During a departmental paradigm shift to COMPSTAT, Ben read Criminal Shadows by Dr. David Canter and was immediately drawn to this revolutionary approach to applied science in criminal psychology. In 2006, Ben enrolled at the University of Liverpool to pursue a Master of Science in Investigative Psychology. While studying and living in Liverpool, he explored patterns and trends in the spatial behavior of offenders, the development of generalized models of criminal geographical activity, forensic psychology and the utilization of geographical profiling. His Master's Thesis was in the area of hostage/barricaded negotiations. His research found a significant difference in the length of a negotiation involving subjects with a violent criminal history compared to all other subjects.
Ben Baughman followed Professor Canter to the University of Huddersfield to continue his research in the area of criminal sexual behaviors and later completed his PhD in Investigative Psychology. Among several findings, his research has identified eight statistically significant variables which can be used in combination to produce a Behavioral Profile Score (BPS) for a reported rape. A BPS may be used to assist an investigation through systematically displaying cases more indicative of being a genuine or false rape allegation.
In 2013, Ben joined the North Carolina Justice Academy (NCJA) Instructor to utilize his experience, academic focus and research skills to train with other professionals. He earned his General Instructor Certificate from the State of North Carolina in 2003 and has subsequently instructed officers in a multitude of areas such as investigating sexual deviant behavior, hostage negotiations, crisis management, and leadership courses. Additionally, he has taught courses in the application of Investigative Psychology in multiple cities throughout the UK. In August 2017, Dr. Baughman joined the Intelligence Studies faculty at Mercyhurst University.
Brad Gleason has over 23-years’ experience in managing government, state, and local funds in the disciplines of housing development & management, public safety (911, fire, law enforcement, emergency response) and in intelligence. Has yielded over 32 million dollars in grant funding with agencies such as: the U. S. Department of Housing and Urban Development, U. S Department of Justice, U. S. Department of Homeland Security, U. S. Department of Commerce, and various state programs and private foundations. Brad holds an M. S. in Organizational Leadership from Mercyhurst University and has a B.S. in Business Management from Gannon University. The Institute's contracting and grant writing capacity has ranged from 14 million dollar projects to $1,500.00 projects with local, state, national and global partners . Brad’s research interests are in non-profit 501 (c) 3’s and the impact of L3Cs, B Corporations and Flex Corporation on their future. Brad administers the Washington/Baltimore High Intensity Drug Trafficking Area (HIDTA) program at Mercyhurst University for the past four years. He has been a team member in the three largest research projects in the Department’s history and intends to translate this experience into future contract and research opportunities for the Ridge School students, alumni, and faculty.
Since 2010, U.S. Navy Cyber Analyst Chad Griffin has provided technical and analytic support to cyberspace operations at the U.S. Pacific Command in Hawaii, which is a focal point for collaboration with other regional and global military commands, national agencies, allies and strategic partners.
In that capacity, Griffin provided guidance on cyber analysis, including trend analysis, forecasting and briefs to support daily requirements, situational awareness, and cyber-specific indications and warnings.
All told, Griffin has more than two decades of professional experience with computer information systems and technology, 14 years providing IT, cybersecurity and technical analysis to the U.S. Navy; and five years collaborating with U.S. Cyber Command on joint plans and operations.
He holds numerous civilian honors and awards from the Department of Defense and the U.S. Navy, including the latter’s Exemplary Achievement Award. He holds a Bachelor of Business Administration and International Business degree from George Washington University and, over the years, has earned more than a half dozen professional licenses and certificates.
Charles Kuntz is the IT Director for the department of Intelligence Studies and Information Science. He was born and raised in Erie, PA where he earned his B.S. in Business Administration Degree in Marketing at Gannon University. He has worked in Information Technology for the past 25 years where he developed a company encompassing services which included consultation, hardware support, network infrastructure, and training. Charles’s responsibilities include all information systems related duties for students, faculty and staff as well as the maintenance of the Intel web sites. He also teaches Intro to Cyber Analysis in the undergraduate program.
Chris Pallaris is the Director and Principal Consultant of i-intelligence, a commercial intelligence consultancy based in Switzerland. He leads and coordinates the company’s research, teaching and consulting activities in Europe and beyond, working with both public and private sector organisations to improve their strategic intelligence capabilities. His clients have included EU institutions, government agencies, law enforcement services, large multinationals and small-to-medium enterprises. Previous to this, Chris served as Executive Editor of the International Relations and Security Network (ISN) at ETH Zurich. He has also worked as an analyst in the Disputes, Analysis and Investigations division of PricewaterhouseCoopers. In addition to his formal duties, Chris serves on the board of the European Open Source Intelligence (EUROSINT) Forum, where he chairs a working group on best practices in intelligence. He is also a board member of the European Information Network on International Relations and Area Studies (EINIRAS). In addition to Mercyhurst, Chris teaches at the School of Management and Law, Zurich University of Applied Science.
Websites and Social Media
Mr Bernhardt is an adjunct instructor for the Department of Intelligence Studies at Mercyhurst University, specializing in competitive intelligence. Douglas has considerable international experience as a consultant and lecturer in competitive intelligence, and before that in the defense industry. He founded one of Europe’s leading competitive intelligence consultancies which he ran throughout most of the 1990s, and is the author of numerous articles, as well as two books published under Financial Times imprints (Perfectly Legal Competitor Intelligence, 1993 and Competitive Intelligence: Acquiring and using corporate intelligence and counter- intelligence, 2003) on the subject. From 1996-9 he was a member of the Board of Directors of the Society of Competitive Intelligence Professionals (SCIP). He also lectures on competitive intelligence as part of the MBA programmes at four leading South African business schools.
As associate dean of the National Intelligence University, College of Strategic Intelligence, in Washington, D.C., Duncan E. McGill was charged with overseeing the Master of Science program in Strategic Intelligence and the Bachelor of Science program in Intelligence, along with seven graduate certificate programs. He managed the academic, personnel, financial and administrative affairs of the college while communicating its vision and goals to the intelligence community, U.S. Department of Defense and the academic community.
His research focuses on science and technology issues affecting U.S. national security, among them cyber, weapons of mass destruction, emerging and disruptive technologies, and the IED capabilities in Iraq.
McGill is a retired U.S. Army Lieutenant Colonel, serving as a Nuclear and Counterproliferation Officer. He also held joint duty assignments outside the Army at the Defense Threat Reduction Agency and the Defense Intelligence Agency.
Over the years, his deployment and operations travel have taken him to more than two dozen countries, among them Israel, Iraq, Kuwait, Pakistan, Saudi Arabia, South Korea, Turkey, Japan, Germany, the UK and Egypt.
McGill earned his doctorate in Biological Defense from George Mason University, his Master of Science in National Resource Strategy from the National Defense University, a Master of Arts in Procurement Management from Webster University, and a Bachelor of Science degree in Mechanical Engineering from the University of Missouri.
Kayla Murphy is an Instructional Designer/Program Administrative Specialist for the Institute of Intelligence Studies at Mercyhurst University. Kayla works with the instructors in defining learning objectives and translating raw learning materials into instructional content. She also monitors and maintains course content and delivery in Blackboard. Kayla works under the advisement of the Instructional Systems Designer in the development of curricular and training assets and assists the Director of Intelligence Online Graduate Degree and Certificate Programs with day-to-day administration.
Kayla has a Bachelor of Science degree in biology from Penn State Behrend, a Master of Science in Secondary Education from Edinboro University, and teaching certifications in middle school science and high school biology. Before joining the intelligence studies program, she worked as a middle and secondary science teacher and designed numerous online courses in science for Blended Schools, a not-for-profit company that provides K-12 curriculum.
Dr. Kimberly Gilligan is currently a nonproliferation specialist in the International Safeguards Group within the Nuclear Security and Isotope Technology Division at Oak Ridge National Laboratory (ORNL), in Oak Ridge, Tennessee. Gilligan received her B.S. from Rensselaer Polytechnic Institute (RPI) in Troy, NY and her M.A. and Ph.D. from Old Dominion University (ODU), in Norfolk, VA. Gilligan has held several prestigious nonproliferation fellowships, and in 2011 was a fellow at the World Nuclear University in Oxford, United Kingdom. In addition, she has worked in international safeguards at the International Atomic Energy Agency (IAEA) and Los Alamos National Laboratory (LANL).
Kristan J. Wheaton (Kris) is an associate professor of intelligence studies at Mercyhurst University in Erie, Pennsylvania. He is a retired Foreign Area Officer with the US Army who specializes in national security matters, analytic methods, intelligence communications and game-based learning. He has served as a defense and legal attaché to various US embassies and missions in Europe. He has also served in various intelligence or intelligence related billets including the S-2 to the 559th Artillery Group in Vicenza, Italy, Attaché to the Office of the Legal Counselor in The Hague; and Chief of European Analysis at the Directorate of Intelligence, EUCOM, in Stuttgart. He is the recipient of the CIA Seal Medallion and the State Department’s Superior Honor Award and is a member of the South Carolina Bar.
Selected Publications and Projects
Websites and Social Media
Linda Bremmer serves as the point of contact for all students and faculty participating in the online master’s degree and graduate certificate programs, both online and onsite with our corporate partners in northern Virginia. Linda earned her Master of Education from the University of Pittsburgh, and has been with Mercyhurst since 1990. Before joining the intelligences studies program, she was an instructor in the English department and continues as the administrator of the government's re-training program for students affected by the NAFTA agreements.
For the past nine years, M. Afzal Upal has served as senior data scientist for Canada's Department of National Defence, working closely with intelligence analysts in the Canadian Armed Forces to develop tools to support their work.
He is skilled in machine learning, a type of artificial intelligence that affords software applications more accuracy in predicting outcomes. Recent research involves leading a project to download millions of messages posted by users of various social media groups to learn about the shared beliefs of a population. The information can be used by intelligence analysts to better understand a population of interest.
He maintains extensive contacts in the data science industry and is widely published in the field. He was chair of the First International Workshop on Cognition and Culture, the 14th Annual Conference of the North American Association for Computational, Social, and Organizational Sciences and the AAAI-06 Workshop on Cognitive Modeling and Agent-based Social Simulation. He has held faculty positions at a number of universities, among them Dalhousie University in Canada, University of Toledo in Ohio, and Oxford University in the United Kingdom.
He earned his doctorate in Computer Science from the University of Alberta, Master of Science and Bachelor of Science degrees in Computer Science from the University of Saskatchewan, and a Bachelor of Science degree in Mathematics from the University of Punjab in Pakistan.
Mr. Bogart was a chief intelligence analyst for a cyber intelligence firm, specializing in OSINT with expertise in corporate security and intelligence, executive protection, and threat actor analysis. Mike serves as an adjunct instructor for the Institute for Intelligence Studies - Mercyhurst University. In addition, he also works as an adjunct instructor for the University of Maryland, University College, teaching upper level undergraduate courses in criminal justice and intelligence since 2009. Mr. Bogart has also worked in security and identity management for a big 5 consulting firm and as a senior border security intelligence analyst supporting a subcontractor for a DHS program. In both academic and professional capacities, Mike has supported the missions of the CIA, DOJ, FBI, State Department, DHS and the DOC. Mike's academic background consists of an undergraduate degree in Philosophy/Pre-Law and as a Mercyhurst alumni where he received his M.S. in Applied Intelligence and the Administration of Justice. Mike is an active member of Infragard and ASIS.
Assistant Professor Michael D. Lamm, known professionally as Michael Lammbrau or (마이클 람브라우) in Korean, is one of our newest faculty members to the Ridge College of Intelligence Studies and Applied Sciences.
Mr. Lamm, a Mercyhurst University class of 2006 alumnus, former US Army Intelligence Analyst, joins us after spending nearly a decade studying, living, and working in Korea. After graduating from Mercyhurst University in 2006, he enlisted in the US Army were he served as a Korean Linguist and Intelligence Professional until 2010. He briefly worked as an Intelligence Analyst in Washington D.C. before returning to Korea in 2011 to complete his M.A. at Korea University and is now in the final stages of his Ph.D at the University of North Korean Studies.
His fluency in Korean enabled him to build on the ground experience with non-profit organizations, academic institutions, foundations, and businesses working in Inter-Korean relations on the Korean Peninsula.
He currently also works with the recently founded U.S. 501(c)3 non-profit organization, Arirang Institute, which focuses on strengthening ties in East Asia through “People to People” Diplomacy. His work in Korea, as the Seoul Bureau Chief of Arirang Institute, has resulted in grabbing the attention of the national Korean media, where they were the subject of two documentaries. He currently writes and appears for Korean news outlets as an expert on culture and Inter-Korean relations.
His current academic work focuses on the application of machine learning methods in text analysis, both supervised and unsupervised, to analyze patterns in North Korean news outlets and provide predictive modeling of North Korean provocations.
B.A., Mercyhurst University
M.A., Korea University
Ph.D., North Korean Studies University (ABD)
RIAP 177: Introduction to Intelligence Studies
RIAP 317/DATA 550: Data Visualization
Professor Lamm has also taught introduction to data analysis, text analysis, and social network theory. He is a special lecturer and guest speaker on Inter-Korean relations and Korean culture.
Michelle Henderson is the Ridge School Administrator for the Tom Ridge School of Intelligence Studies and Information Science at Mercyhurst University and holds an A.S. degree in Business Management/Office Management from Mercyhurst University. She handles all office management functions for the department. She is responsible for setting up student interviews, and maintaining over two hundred student files for the undergraduate and graduate program. Michelle sustains the students work study and Institute for Intelligence Studies and Information Science timesheets and employment records.
Dr. Musa Tuzuner is a Visiting Assistant Professor in the Department of Intelligence Studies. Dr. Tuzuner is the former Founding Director of Intelligence Studies Research Center and Master Program for Intelligence Studies at the Police Academy in Turkey. During his career in intelligence, he took leading position in planning and carrying out counterintelligence and counterterrorism operations. Furthermore, he has participated in UN Peacekeeping Operations in Kosovo. His area of research interests includes Governmental failure, international event data developments, conflict early warning, and intelligence theory. Dr. Tuzuner published on Journal of Peace Research, Review of International Law & Politics, and All Azimuth: A Journal of Foreign Policy and Peace. He is the author of “Intelligence Cooperation Practices in the 21st Century: Towards a Culture of Sharing (IOS Press, 2010).
Dr. Orlandrew E. Danzell is an Associate Professor and Chair of the Department of Intelligence Studies. He was the 2015 Mercyhurst Research Fellow. Dr. Danzell regularly teaches courses in counterterrorism, intelligence theory and application, research methods, and US national security at the graduate and undergraduate levels. He received B.A. degrees in History and Political Science in 2003 from Cameron University (Summa Cum Laude), a M.A. in Political Science in 2007 and a Ph.D. in Security Studies in 2011, both from Kansas State University. Dr. Danzell main research fields are intelligence theory, military interventions, international/domestic terrorism, and other themes related to national security. He uses both quantitative and qualitative methods to develop and test new theoretical insights. His research has appeared in several highly regarded peer-reviewed academic journals such as Journal of Conflict Resolution, Terrorism and Political Violence, Defense and Security Analysis, and Behavioral Sciences of Terrorism and Political Aggression. Dr. Danzell is currently working on research examining the determinants of terrorism in sub-Saharan Africa, the evolution of ISIS, and espionage in the 21st century.
Selected Publications and Projects
Dr. Richard E. Nitsch retired from the Federal Bureau of Investigation in May 2010, after nearly 25 years of investigative/intelligence work serving in the Phoenix, FBIHQ and Kansas City Divisions. He served as a Supervisory Special Agent for 14 of those years supervising the Field Intelligence Group (FIG), the HUMINT Program, the Foreign Language Program, the Asset Forfeiture Program as well as establishing the Kansas City Joint Drug Intelligence Group(KCJDIG) with the Midwest High Intensity Drug Trafficking Area (HIDTA) Program.
He established the first FIG in the Kansas City Division, where he selected, hired and trained a cadre of high quality Intelligence Analysts of various types who are currently excelling in collection, strategic planning as well as domain in Kansas City. Dr. Nitsch was certified as the first Intelligence Officer for the Kansas City FBI Division in 2009, one of only 70 Special Agents to date across the country who earned this certification. Taking advantage of the great intelligence and investigative liaison in the Midwest region, the Kansas City FIG, during Dr. Nitsch's Supervisory tenure, was recognized in four areas routinely: Information sharing, Outstanding Investigations in OCDETF, HIDTA and Law Enforcement Programs, Dissemination of meaningful products of value through formal and informal means to intelligence customers and creative means to develop and operate Human Sources.
He was an adjunct instructor with the FBIQuantico from 1988-2010 and instructed HUMINT Development Courses with the intelligence community members. Dr. Nitsch has also instructed numerous money laundering (basic and advanced courses) courses with Department of Justice (DOJ)
Immediately upon retirement, Dr. Nitsch was selected and hired by the DOJ Asset Forfeiture Project to seize assets (property) from criminals and terrorists primarily in the Counterterrorism Program. In the past 2 1/2 years, Dr. Nitsch has been directly responsible for securing nearly 8 million dollars of assets (including overseas) for the Department.
He received his M.A. degree from Georgetown University, and took advanced studies at the State University of New York at Buffalo. His specialties included intelligence, terrorism, and Latin American history. A retired FBI agent, he served as the Bureau’s Deputy Chief of Counter-Terrorism and retired from Mercyhurst in 2016 after 24 years.
Shelly Freyn brings 20 years of industry experience working for Fortune 50 companies along with some private organizations.
Her career began in research and development, but later branched into management, market research and technical sales. She has a track record of many new products with some of the top brands in the marketplace and holds a patent that sparked a new market category in the food industry.
Currently, Freyn is a doctoral candidate focusing on marketing strategy at Anderson University. In addition, she holds doctoral credits in marketing from Cleveland State University, where she conducted research at CSU’s strategic business unit, working on projects ranging from alternative energy sources for fuel cells to competitive analysis of the automotive parts industry.
Freyn is a member of various groups, among them the scientific committee for the Institute for Competitive Intelligence, the board of directors for Southern Tier Environments for Living, and the governing board for Athena Power Link.
She is an assistant professor of business working for the Ridge College of Intelligence Studies and Applied Sciences at Mercyhurst University. She teaches competitive intelligence, marketing research and various other marketing courses at both the undergraduate and graduate levels. She is adviser of the student CI club and also program director of the Business & Competitive Intelligence major in the business school, an interdisciplinary major with course requirements from both departments.
Conferences and Seminar Presentations
Selected Publications and Projects
Prof. Zidek an assistant professor teaching undergraduate and graduate students in the Intelligence Studies Program at Mercyhurst University in Erie, PA. Prior to that, he co-founded a cyber intelligence and strategic business company called GenuFi, Inc., catering to corporate and government organizations concerned about intellectual property protection, monetization of premium online content, and cyber security. Prior to founding GenuFi and after leaving the US government, he joined the private sector as Vice President and Director of the Anti-Piracy Intelligence Center at the Motion Picture Association in Los Angeles, an organization dedicated to identifying and mitigating intellectual property and cybercrimes affecting the six major Hollywood Studios. Before entering into the private sector, Mr. Zidek worked as an Intelligence Officer for the U.S. Government in a number of analytical and policy positions at the US Department of State, Defense and Office of the Director of National Intelligence. Mr. Zidek is a decorated Marine for his service in Iraq and is now a Lieutenant Colonel in the Marine Corps Reserve. As a Marine reservist, he has served with the Marine Corps Intelligence Activity, the Joint Staff’s Intelligence Branch (J2) and Navy-Marine Intelligence Training Command besides numerous infantry commands.
William Welch (Bill) is an instructor in the Mercyhurst University Department of Intelligence Studies, primarily teaching Intelligence Writing and Presentation to undergraduate and graduate students. He worked as a reporter and city editor with the Erie Times-News for 29 years. Welch has been involved with the MCIIS Press, the press arm of the Institute for Intelligence Studies. Since arriving at Mercyhurst in 2002, Welch frequently taught in the Mercyhurst University Communication Department. He has been adviser of the university newspaper, The Merciad, since 2003.
In September 2006, he joined the department after receiving his M.S. degree in applied intelligence from Mercyhurst in 2006. Welch earned his B.A. degree in journalism from Point Park University
Selected Publications and Projects