Business & Competitive Intelligence Bachelor of Arts

We graduate in-demand research analysts skilled in data extraction, data analysis, and data interpretation, who are also adept at presenting findings to decision makers in business and industry. With a curriculum rooted in the functional areas of business and data analytics, graduates of this program are capable of discovering future growth opportunities for organizations, identifying competitive advantages, and predicting industry trends and market demands. As the worldwide demand for skilled analysts continues to grow — the U.S. Bureau of Labor Statistics estimates that jobs for market research analysts will grow by 19 percent by 2024 — you’ll stand out with a degree from our internationally recognized intelligence program.


Eligible undergraduate students enrolled in the Intelligence program can earn a four-year bachelor’s degree and a two-year master’s degree in just five years. Click to learn more


Our graduates find jobs in business analysts, competitive intelligence analysts, data analysts, market research analysts, strategy and insights executives, marketing executives, financial analysts, corporate strategy analysts, market and business developers, market intelligence analysts, and social media intelligence analysts to name a few.


Alumni of the intelligence studies program at Mercyhurst University enjoy strong job placement after graduation, with rates of placement significantly above national placement averages. Our more than 1000 alumni of the intelligence programs at Mercyhurst work in a wide range of fields and for a wide range of organizations.


Graduates of the program have accepted employment with a diverse set of businesses, healthcare firms, insurance providers, financial institutions, and global corporations. A small sample includes: Booz Allen Hamilton, Northrop Grumman, JP Morgan Chase, Johnson & Johnson, Nike, Disney, Wells Fargo, Procter & Gamble, Pricewaterhouse Coopers, GE Healthcare, Wells Fargo, Target, Monsanto, and the Cleveland Clinic –in addition to many others.


Degree Requirements

All students must complete all REACH and program requirements and earn a minimum of 121 credits to qualify for Commencement exercises. All intelligence courses (RIAP) must be taken for a grade and passed with a C or better.

Intel Methods and Analysis

Students work on a term-long project that incorporates data gathering, collection planning, organizational and link analysis, and structured analytic techniques.

Yellow Ribbon Program

Mercyhurst University is a participant of the Yellow Ribbon Program, a provision of the Post-9/11 GI Bill that allows veterans to attend graduate programs which cost more than the state tuition cap.

Meet the Faculty

Arthur Mills
Assistant Professor
Barry Zulaf
Adjunct Faculty
Brad Gleason
CIRAT Director
Charles Kuntz
Manager of Information Systems and Technology
Chris Pallaris
Adjunct Faculty
David Grabelski
Chair, Department of Intelligence Studies and Assistant Professor
Dawn Wozneak, Ph.D.
Chair, Applied Intelligence Graduate Programs and Assistant Professor
Douglas Bernhardt
Adjunct Faculty
James Breckenridge, Ph.D., M.B.A., M.A.
Dean and Associate Professor
Kayla Murphy
Instructional Designer/Program Administrative Specialist
Kimberly Gilligan
Adjunct Faculty
Kristan J Wheaton, J.D.
Associate Professor
Linda Bremmer
Director of Online and Off-site Applied Intelligence Graduate Programs
Michael Bogart
Adjunct Faculty
Michael Lamm
Assistant Professor
Michelle Henderson
Institute Administrator
Musa Tuzuner, Ph.D.
Visiting Instructor of Intelligence Studies
Orlandrew Danzell, Ph.D.
Assistant Professor
Richard Nitsch
Adjunct Faculty
Robert Heibel
Founder and Business Developer
Shelly Freyn
Assistant Professor
Stephen Zidek
Adjunct Faculty
William Welch

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