This interdisciplinary major is designed for the student who is interested in the areas of communication and design as they relate to the business field.
The Integrated Marketing major at Mercyhurst University borrows from a variety of fields to prepare the student for a career in agencies and organizations where the lines between marketing, advertising, communication and public relations have blurred and skills in each of the areas are needed. In fact, graduates who have skills in advertising, marketing, communications and public relations are in high demand. This program will provide students with a background in each of these areas and the knowledge to integrate each of the components into a well orchestrated plan that in the senior year will be presented to a real client with a real opportunity.
Taught by professors who have on-the-job experience, students don't just learn from books, but from real life examples, in-class simulations, working with clients and acquiring on-the-job experience with internship opportunities.
Communication majors at Mercyhurst have a number of opportunities to get involved with their peers and professors outside of the classroom through clubs and organizations.
AdPro is the student chapter of AAF, the American Advertising Federation. Members include majors from several creative and professional fields, including graphic design, communication, marketing, and advertising. The organization often competes in the AAF's National Student Advertising Competition. AdPro also acts as a social organization to promote a better understanding of advertising, encourage professionalism and promote fellowship and free exchange of ideas between members.
Communication Board is a social organization for communication majors and minors. Its goals are to encourage interest in the field of communication, promote professional development and create closer relationships and mutual understanding between communication students as well as faculty. The organization acts as the main event planning committee for department events including a freshman welcome banquet, a Christmas party and the departments annual "Comm Week."
Lambda Pi Eta
Lambda Pi Eta (LPE) is a national communication honor society. Students with at least a 3.0 overall GPA and 3.3 major GPA as well as 60 credit hours completed are encouraged to apply for this prestigious honor society. Members can attend a national convention as well as participate in activities such as mentoring programs, career events and graduate school seminars.
National Broadcasting Society
National Broadcasting Society (NBS) is an organization for students pursuing a career within the electronic media field. Members attend a national convention each year where they meet with professionals from television, radio, film and other electronic media outlets. The organization meets on a weekly basis and provides students with a link to the real world of broadcasting. Members who meet academic requirements may also qualify for NBS's honor society, Alpha Epsilon Rho.
Public Relations Student Society of America
The Public Relations Student Society of America (PRSSA) is a student organization that encourages professional development in the field of public relations as well as serving as a great networking tool for students and professionals. Scholarships are available for members and there are several opportunities for members to attend conferences and to meet with other students and professionals in the field.
Department Chair, Professor Office:Hirt 102 Phone:(814) 824-2464 Email:email@example.com
Brian has interviewed a variety of people including singer Tony Bennett, Senator Hillary Clinton and the Dalia Lama. He was also the only reporter to witness the mysterious death of pizza delivery man Brian Wells. Brian has appeared on Fox News Channel, The Learning Channel, the BBC in England and Fuji-TV in Japan talking about the incident.
B.A. - Mercyhurst University (1987)
M.A. - Edinboro University (2001)
Assistant Professor of Communication Office:Hirt 108 Phone:(814) 824-2425 Email:firstname.lastname@example.org
Mr. Lohrey received his undergraduate and graduate degrees from the State University of New York at Buffalo in Media Study and Theatre. He previously taught electronic media production, film studies, media writing and broadcast journalism courses at Mansfield University in Mansfield PA and St. John Fisher College in Rochester NY.
Before starting in his academic teaching career, Mr. Lohrey worked as a production assistant at WKBW-TV (the ABC affiliate in Buffalo NY), wrote a bi-weekly film column in a small entertainment newspaper in Buffalo and assisted on various film shoots. While in college, he participated in the college’s radio station as a DJ.
Mr. Lohrey’s professional affiliations include the Broadcast Educators Association, the National Association of Broadcasters and the University Film/Video Association. In the past, he has presented various papers in his field and participated on conference panels. In 2008, he produced and directed a documentary on the effects of Hurricane Katrina in the hardest hit communities in Mississippi. His current area of research includes gender/sexuality issues in media and broadcasting.
In his spare time, Mr. Lohrey enjoys watching a lot of television (mostly bad reality shows) and movies, attending rock concerts, and traveling throughout the United States and abroad.
William Welch (Bill) is an instructor in the Mercyhurst University Department of Intelligence Studies, primarily teaching Intelligence Writing and Presentation to undergraduate and graduate students. He worked as a reporter and city editor with the Erie Times-News for 29 years. Welch has been involved with the MCIIS Press, the press arm of the Institute for Intelligence Studies. Since arriving at Mercyhurst in 2002, Welch frequently taught in the Mercyhurst University Communication Department. He has been adviser of the university newspaper, The Merciad, since 2003.
In September 2006, he joined the department after receiving his M.S. degree in applied intelligence from Mercyhurst in 2006. Welch earned his B.A. degree in journalism from Point Park University
RIAP 177: Introduction to Intelligence
RIAP 250: Professional Communications
RIAP 275: Writing for Intelligence
INTL 580: Intelligence Communication (in the classroom and online)
RIAP 425: Managing Strategic Intelligence
RIAP 325: Cyber Threat Analysis
Selected Publications and Projects
He is editor of The Analyst’s Style Manual, a manual published in 2008 to assist intelligence analysts in matters of style, grammar, punctuation, capitalization, and general writing skills. A second edition will be released in the first half of 2016. He has also assisted in developing other books for the Press. From 2006 to 2012, Welch was associate director and then director of the Center for Intelligence Research Analysis Training(CIRAT). He sought, coordinated and supervised CIRAT research/analysis projects for businesses, institutions and government agencies.
During that time, hundreds of intelligence department students gained valuable experience, established professional networks and earned wages on the projects.