Communication Major Bachelor of Arts
Storytelling as a form of communication is a powerful skill - journalists use it to deliver compelling news; marketing specialists use it to shape an organization’s image; and social media strategists use it to engage followers and gain leads. As a communication major, you’ll learn how to be a strong storyteller through non-fiction writing, multimedia, video production, public speaking, and digital and print media. You’ll also learn how to strategically tailor your message to different target audiences. The versatility of a communication degree allows our students to pursue a number of media, writing, multimedia and marketing careers. Many of our students choose to dive deeper into the study of communication through graduate school where they can specialize in mass communication, journalism, communication and technology, and corporate communication.
Hands-on experience begins as soon as freshman year with access to a campus cable TV station, a FM radio station and a student newspaper.
We set our graduates up for success — they take a professional development course along the way to learn how to sell themselves in interviews with potential employers.
We have alumni who are business owners, teachers, lawyers, communication managers and ad execs. A communication degree can take you many places — just tell us where you want to go!
We have five different clubs. FIVE. Interested in public relations? Check out PRSSA! Broadcast journalism? Check out NBS! We also have AdPro (advertising), Lambda Pi Eta (national communication honors society) and the Communication Board (communication majors and minors).
We communicate every day through our words, actions and body language — but are we thinking about the messages we are sending? Students learn how to live mindfully to become better communicators.
There’s more to social media than just connecting with family and friends. Students learn how this powerful tool is used for customer service, public relations, marketing, advertising, journalism and political commentary.
A story is only as good as its method of delivery. This class teaches students how to effectively use online mediums such as blogs, websites and podcasts to effectively tell stories and create compelling content.
The student-run station features student-produced programming, class projects, coverage of major campus events and information about the Erie community.
Students are assigned as editors and writers to deliver a weekly online and print newspaper featuring hard-hitting news, feature stories, sports, editorials, opinion pieces, polls, photography and advertising.
Our grads have been hired by The New York Times, the U.S. Army, the Cleveland Cavaliers, Busch Gardens, JP Morgan, the University of Pittsburgh Medical Center, iHeartMedia, and Estee Lauder.