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Virtual symposium hosts global experts on CI hot topics

Tuesday, February 7, 2017

Iconic department stores are closing as Amazon continues to grow.

Some top-of-the-line TVs can collect information on you and your family and convey to the manufacturer.

And, wearable technologies, like smart watches, enable capture of detailed information about a person’s daily routine.

How does all this, and more, affect the competitive intelligence professional?

On Tuesday, March 21, Mercyhurst University’s Competitive Intelligence Club in collaboration with Strategic and Competitive Intelligence Professionals (SCIP) will host “CI Issues and Opportunities Across Industries – A Virtual Symposium.” From 8 a.m. to 4:30 p.m., symposium participants will hear presentations on the latest CI hot topics and best practices from global experts.

By definition, competitive intelligence is the process whereby business organizations gather and analyze data on competitors and the competitive environment to enlighten their decision-making and planning. In today’s marketplace, timely information can make the difference between staying afloat, jumping ahead, or being left behind.

At a time when many companies are watching the bottom line when it comes to continuing education travel, this is the perfect opportunity to learn the latest from the comfort of your office or home, said Shelly Freyn, competitive intelligence program director at Mercyhurst. For $50 (Early Bird registration until March 1; afterward, $100), you can dial in for one presentation, or the entire day’s offerings.
“This symposium is designed for any organization that is doing research and intelligence,” Freyn said. “We have tried to enlist speakers who can discuss the hot buttons that firms are facing, from internal training of analysts to being secure in an interconnected world. We also feature several strategists and their take of intelligence in retail, banking and finance, offering insights applicable to any industry.”

Speakers include representatives of Procter & Gamble, Fifth Third Bancorp, Erie Insurance, Ernst & Young, Target and more.

In addition, the symposium is a fundraiser for Mercyhurst students to provide them an opportunity to attend the annual SCIP conference and continue to network and learn within the CI community.

For more information or to register, please visit the symposium web site.