Tuesday, October 24, 2017
Shop owners know that a little bit of “retail detail” goes a long way.
That’s why students in Mercyhurst University’s Visual Merchandising class are eager to take the skills they’ve learned in the classroom to Pointe Foure Vintage Boutique at 2508 Peach St., where they will design retail space for local entrepreneur and owner Emily George.
As much as hands-on learning is a staple at Mercyhurst, students see this particular project as symbolic of much more. “It’s all about supporting locally owned businesses,” said student event coordinator Camilo Rodriguez. “We think that’s important.”
Besides putting their visual merchandising skills to the test, the students will host “Fall into Fashion” at Pointe Foure on Friday, Nov. 10, from 6 to 8:30 p.m., when the public is invited to visit the store and vote on their favorite displays while enjoying prizes, refreshments and, of course, shopping. Numerous local businesses have donated toward a raffle drawing as well.
Rodriguez said the students will use clothing, lighting and assorted props to create different themed displays spanning easygoing street styles to date night designs.
“Our students have always enjoyed the opportunity to get out and work in the field and they are looking forward to sharing their experience with the public on Nov. 10,” said instructor Erin Magorien.
Students participating in the project include Annelise Baker, Ashley Ferrari, Brianna Harrison, Alexis Jonak, Nancy Jones, Allyse Kaliszewski, Genevieve Kress, Caitlyn Lechene, Yosel Yadik, Connor Northrup, Hannah Park, Mari Santangelo, Dechlyn Sheffer, Kathryn Summers, Abigail Winger and Caitlyn Padovano, who is the assistant event coordinator.
"I absolutely love working with the Mercyhurst students," said Emily George. "They are using the skills they learn in class to make visual merchandising come to life. This is so important to me because I never had the opportunity when I was in school and it is one that every student studying fashion should experience."
Photo of Pointe Foure by Caitlyn Padovano