Wednesday, April 15, 2015
How do businesses:
Stay ahead of their competition?
Uncover new markets and customers?
Leverage opportunities for growth?
The principle is known as “competitive intelligence” or CI for short. CI professionals analyze intelligence about products, customers, competitors and the general business environment to support executives in making strategic decisions for their organizations.
CI students in the Tom Ridge School of Intelligence Studies & Information Science at Mercyhurst University will have the opportunity to network with CI professionals representing the global health care, insurance, pharmaceutical, and manufacturing industries during a one-day symposium billed “Innovative Techniques to Take your CI Practice to the Next Level.”
Hosted by Mercyhurst’s student chapter of SCIP (Strategic & Competitive Intelligence Professionals) advised by The Ridge School’s Shelly Freyn, the symposium takes place at the Center for Academic Engagement on the Erie campus Monday, April 20, from 8 a.m. to 5:30 p.m. More than 20 CI professionals have committed to attend, including keynote speakers Michelle Settecase, CI leader, Global Markets EY, Michael Finnegan, a strategic forecasting consultant, and Patrick Daly, CI manager, Parker-Hannifin Corp.
In addition, several Mercyhurst applied intelligence graduate students will share their research on the subject. They include Joy Segreto, Phillip Lawson, Chris Marchini, Ricardo Guardiola and Andrew Coffey.
“Besides the opportunity this offers our students to present their research and network with seasoned professionals from global enterprises, I’m hoping that in sharing intelligence tools and strategies from different disciplines we will forge a more innovative approach to the practice of competitive intelligence,” said Freyn.
For more information, contact Freyn at firstname.lastname@example.org.