Thursday, December 21, 2017
Mercyhurst University Provost David Dausey, Ph.D., announced the appointment of Brenda J. Ponsford, Ph.D., J.D., as the new dean of the Walker College of Business, effective Jan. 2, 2018. Previously, Ponsford served as dean of the Sydney Lewis School of Business at Virginia Union University (VUU).
“We are fortunate to have attracted a leader of Dr. Ponsford’s caliber to serve as our business dean,” said Dausey, who identified her as an efficient and effective administrator as well as a pragmatic, caring problem-solver. “I am looking forward to working with Dr. Ponsford as Mercyhurst continues to strengthen its business program and prepare students for success in today’s ever-changing business world.”
In accepting the position, Ponsford said, “It is an honor to join such an innovative university. I am excited to be part of the Mercyhurst family and am looking forward to working with the faculty and staff of the Walker College of Business.”
Prior to her tenure at VUU, Ponsford was dean of Business and Aviation at Henderson State University (the public liberal arts university of Arkansas); and served as the MBA director and the marketing department chairperson at Clarion University of Pennsylvania.
Ponsford has extensive experience teaching and consulting, conducting research and developing strategic partnerships with key institutions, meeting with foundations, college administrators and recruiting students in 20 European nations, 12 Asian nations, Palestine, Israel and Australia.
She earned her doctorate in business administration, MBA and Bachelor of Science in Marketing and Economics from Virginia Tech and her juris doctor from Concord University School of Law.
She is widely published and has presented at more than 50 conferences here and abroad. Among her primary teaching and research interests are B2B Marketing, Channels, Customer Service, eCommerce, Logistics, Negotiation, Promotion and Strategy.