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Local inventor previews new game on ABC's Toy Box

Wednesday, September 27, 2017

EDITOR'S NOTE: This Kickstarter campaign came to a successful close on Oct. 31 with 307 backers pledging $14,453 to help bring this project to life.

Whether kids think they’re silly or scary, monsters have an enormous appeal. That’s why Erie game inventor Brian Edwards hopes his latest game – MONSTER DICE – is a big hit with today’s kids. Erie residents can see how he fares when he previews his game as a contestant on ABC’s popular television show, The Toy Box. His taped segment is scheduled to air on Sunday, Oct. 8, at 7 p.m.

The Toy Box is a toy competition series hosted by Eric Stonestreet ("Modern Family") where the toys and their inventors are put through a series of trials and tests before facing the judges – a panel of toy-loving kids. On the season finale, one lucky winner gets a deal with Mattel™ to bring their toy concept to life.

Edwards spent nearly two years in design and development of MONSTER DICE and sought guidance from Mercyhurst University intelligence studies associate professor Kristan Wheaton. Wheaton has developed a strategy for success that has helped dozens of area entrepreneurs raise money through crowdfunding. He calls it Quickstarter after the popular online platform Kickstarter.

Wheaton and Mercyhurst senior McKenna Schneider are helping Edwards launch a Kickstarter campaign with that will enable backers to pre-order the game. Whether he wins or loses on The Toy Box, Edwards is prepared to distribute the game to his backers should he achieve his goal of $12,220.

His Kickstarter campaign goes live Tuesday, Oct. 3, just days before Edwards is set to appear on The Toy Box.

Intended for both children and parents alike, MONSTER DICE is a tabletop dice-rolling game featuring iconic monster-shaped dice. With multiple mini-games contained in each box, the fun doesn’t stop. Edwards hand-designed each monster, including such favorites as Frankenstein, the Werewolf, the Mummy and Dracula.  Each set comes with a structured magnetic box containing playing cards and eight monster dice. The dice come in assorted colors and some even glow-in-the-dark.

Tested by more 300 kids and their parents, MONSTER DICE has received rave reviews, Edwards said, especially at a recent Gen Con, the largest tabletop gaming convention in North America.  

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Quickstarter is funded by the Erie County Gaming Revenue Authority’s Ignite Erie: Industry-University Business Acceleration Collaborative, led by Mercyhurst and Penn State Behrend.