Thursday, April 21, 2016
D’Lish Deli, 1218 E. 38th St., is on a mission to launch its first-ever Thousand Dog Dash, an incredible food feat in which the local eatery makes 1,000 D’Lish Dogs in 24 hours. For those unfamiliar with the fare, a D’Lish Dog is made by deep-frying a Smith’s hot dog wrapped in croissant dough with a choice of cheese.
The novel culinary event is the brainchild of Erie entrepreneur and D’Lish owner Richard Davis, who has established a Facebook page to build awareness for his event and an upcoming Kickstarter campaign to fund it. His campaign is designed by students at Mercyhurst University and Penn State Behrend under the direction of Mercyhurst intelligence studies professor Kristan Wheaton. They include project manager Lauren Kenny, Sydney Waldron, Joe Lehr and Trae Williams, all of Mercyhurst; and Andres Zabala of Behrend.
Wheaton designed a crowdfunding strategy known as Quickstarter that has met with enormous success in helping local entrepreneurs launch ideas, projects and businesses.Quickstarter is part of the Ignite Erie Industry + University Business Acceleration Collaborative created by the Erie County Gaming Revenue Authority and led by Mercyhurst and Behrend.
The goal of the D’Lish Kickstarter campaign, which is expected to begin mid-May, is to pre-sell the D’Lish Dogs for the event and also allow backers to also purchase t-shirts and other D’Lish specialty food items. D’Lish will offer a number of reward tiers for backers, ranging from $1 to more than $100.
D’Lish has an extensive collection of imported meats and cheeses and offers a variety of menu items including subs, sandwiches, burgers, fish and wings. The eastside deli also makes an assortment of its own specialties like chocolate-covered strawberries, chocolate-covered bacon, peanut butter chocolate-covered Oreos, and a hand-blended breading mix for use on fish and chicken.
As a local business owner, Davis likes to invent ways to help improve the Erie community. For example, he recently began a Business Boys and Girls (BBAG) program to inspire youth entrepreneurs. One aspect of the program allows kids to sell D’Lish’s chocolate treats for $1 apiece, and earn 25 cents of every dollar.
For more information, contact: Lauren Kenny: firstname.lastname@example.org.