The world’s first-ever “foot dub” – a new take on an old concept – premieres Tuesday, April 16, when the Mercyhurst University TOMS Club plunges feet-first into its observance of the annual “One Day Without Shoes” movement.
The TOMS Club invites the whole university community to join this global initiative to draw attention to children's health and education by going barefoot and showing firsthand the important role that shoes play in our daily lives.
But first, the university's club will unveil its “foot dub” at a 10 a.m. press conference in the Student Union Great Room. The group has tweaked the concept of a “lip dub,” which combines lip-synching and audio-dubbing over an original recorded audio to form a single music video, by filming the feet of students and faculty synching to the beat of “We Come Running” by Youngblood Hawke.
Mercyhurst has been participating in One Day Without Shoes since 2011. Last year, it opted to put its own spin on the observance by organizing a Freeze Mob in which barefoot students froze in place for 10 minutes in the quad between Zurn and Preston halls.
TOMS Club President Adrianne LaGruth said last year’s promotion was so successful that the group was compelled to get even more creative this year. All are welcome to witness the foot-dub premiere tomorrow and to take part in a campus-wide pledge to go shoeless for the day.