Three Mercyhurst College students are among the winners of the first ever Public Service Advertisement Student Competition sponsored by the American Advertising Federation (AAF) and Heineken USA.
The Mercyhurst students, advertising major Amy Hopta and graphic design majors Melissa Jack and Mickey Girardi, each won honorable mention and a cash prize of $500 for their entries in the underage drinking awareness campaign aimed at parents of teens. The awards were announced April 4 in Washington, D.C., in conjunction with the April observance of Alcohol Awareness Month.
“This is a real testament to the growth of our program and the quality of our students, who have wonderful ideas and fresh outlooks to traditional problems,” noted Mercyhurst graphic design program director Jodi Staniunas Hopper. “It is also evidence of the growing partnership among advertising, communication and graphic design students.”
The contest challenged students to develop a public service advertising campaign that includes a print, radio and Internet advertisement execution. In creating a responsibility campaign concept, the students were able to address one of five topics, including encouraging parents to talk to their children about alcohol, discouraging parents hosting parties for those underage or providing alcoholic beverages to those under 21, discouraging the use of fake IDs, encouraging individuals to avoid getting in a vehicle with someone who has been drinking and handling peer pressure to drink.