'Hurst, Chamber rally consumers to shop local

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Mercyhurst University students are teaming up with the Erie Regional Chamber and Growth Partnership during this year’s annual communication trade show on Thursday, May 9, from 10 a.m. to 3 p.m. at Mercyhurst’s Carolyn Herrmann Student Union.

Twenty-five students from the "communication campaigns" course are working with the chamber to promote its 3/50 campaign, a national initiative to rally more consumers to shop locally.

“This trade show is a direct application of what they have learned over their 3 to 4 years at Mercyhurst,” said Meghan Corbin, chair of the communication department. “It provides the students with a tangible representation of what they would actually do in the real world. We hope this hands-on experience will help prepare them to enter the professional world of communication.”

Students were divided into six groups, each representing a different business sector, some of which include bars and restaurants, arts and entertainment, sports and recreation and professional services. Each group is charged with developing a marketing campaign, reaching out to businesses in their given sector, and designing a booth to display for a panel of judges.

Following are the business sectors and students representing them: Tinderbox Creative - Professional Services: Aaron Loncki, Tym Takacs, Charles Wheaton and Kristen McKinson; Decant - Personal Services: Kaitlyn McCullough, Valerie Mattson, Katie Felong and Matthew Hyland; Checkmate Creative - Bars and Restaurants: Paul Bilbo, Robert Haraczy, Joseph Chiodo and Alejandra Zeron; Apex Edge - Sports & Recreation: Timothy Eibl, Matthew Zay, Brady Greenawalt and Courtney Hartline; Sandbox Communication - Retail and Shopping: Lauren Taylor, Katie Powell, Christopher Gaertner, Rebecca Strizinger and Danielle Battaglia; and Crosswind Creative - Arts & Entertainment: Lindsey Burke, Chelsee Cool, Joseph Pudlick and RJ Niedzwiecki.

The show is free and open to the public. For more information, contact Corbin at mcorbin@mercyhurst.edu or at 814-824-3389.

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