Marketing

The business marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.

Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.



Events

Lecture: Not Just a Pretty Face

Dates: Apr 22

Location: Walker Recital Hall

Theatre: The Laramie Project

Dates: Apr 24 - Apr 27, 2014

Location: Taylor Little Theatre

MET HD Live: Così Fan Tutte

Dates: Apr 26

Location: Mary D'Angelo Performing Arts Center

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