This interdisciplinary major is designed for the student who is interested in the areas of communication and design as they relate to the business field.
The Integrated Marketing major at Mercyhurst University borrows from a variety of fields to prepare the student for a career in agencies and organizations where the lines between marketing, advertising, communication and public relations have blurred and skills in each of the areas are needed. In fact, graduates who have skills in advertising, marketing, communications and public relations are in high demand. This program will provide students with a background in each of these areas and the knowledge to integrate each of the components into a well orchestrated plan that in the senior year will be presented to a real client with a real opportunity.
Taught by professors who have on-the-job experience, students don't just learn from books, but from real life examples, in-class simulations, working with clients and acquiring on-the-job experience with internship opportunities.