Business Competitive Intelligence Major
Success in business depends on understanding both the competition and the business' environment. Students in the Business Competitive Intelligence Major learn research and analysis, combining them with an understanding of business models vital to an organization's strategy and growth. The Mercyhurst Business Competitive Intelligence program prepares students for careers as research analysts for business and industry.
The business competitive intelligence analyst will be the person business executives turn to in order to uncover future growth opportunities, to identify advantages over competitors, and to predict industry trends and market demand.
RIAP 177 Introduction to Intelligence Analysis
RIAP 178 Advanced Intelligence Analysis
RIAP 240 Intelligence in Business
RIAP 275 Intelligence Writing and Presentation
RIAP 365 Advanced Competitive Intelligence
MKTG 357 Marketing Research
MKTG 406 Marketing Management OR RIAP 425 Strategic Intelligence
MKTG 475 Marketing Internship OR RIAP 475 RIAP Internship