Marketing

Advanced Certificate in Marketing

The Advanced Certificate in Marketing is designed for professionals who wish to prepare for, or advance within, such fields as marketing, product development, product/account management, marketing communications, sales and sales promotion, buying, and distribution. It provides students with an understanding of consumer behavior, consumer markets, industrial and institutional markets, and communications.

Elective courses, beyond the 24 credit requirement, are available to students who wish to develop specialized skills in business communications, sports marketing, retail management, fashion merchandising, convention and events management, graphic arts and other areas.

The 24 credit program can be completed during evenings and weekends. A maximum of two three-credit courses completed during the last ten years may be applied toward the Certificate in lieu of equivalent required courses. All students must demonstrate computer competency or meet the requirement by completing Computer Applications (MIS 101). Students may complete an optional internship (MGMT 475) to acquire practical work experience.

Course Requirements*
ACCT 101 Principles of Accounting I
ECON 105 Microeconomics
MKTG 162 Principles of Marketing
MKTG 301 Consumer Behavior
MKTG 317 Sales Management
MKTG 347 Advertising and Promotion
MKTG 357 Marketing Research
MRKT 406 Marketing Management

* Descriptions are available in the Course Catalog

Cost and Career Information

In compliance with the “gainful employment” regulations under Title IV of the Higher Education Act, as amended, Mercyhurst is disclosing certain cost and career information to prospective students. You can view this information by clicking here.

Admissions Requirements

B.A. or B.S. degree with an overall GPA of at least 2.5.

Admissions Procedures

Have official college transcripts sent to the Office of Adult & Graduate Programs. Submit a completed Advanced Certificate Application, along with a $30 application fee. Or you can also choose to apply online for free.

Events

Lecture: Not Just a Pretty Face

Dates: Apr 22

Location: Walker Recital Hall

Theatre: The Laramie Project

Dates: Apr 24 - Apr 27, 2014

Location: Taylor Little Theatre

MET HD Live: Così Fan Tutte

Dates: Apr 26

Location: Mary D'Angelo Performing Arts Center

MU Course Catalog
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